Italy and Analysis Essay -- Essays Papers

Italy and AnalysisCOUNTRY ANALYSISGENERALItaly covers a subvert area of 301,230 sq km (116,306 sq mi). Comparatively, the area occupied by Italy is slightly large than the state of Arizona. Italy has high unemployment and a relatively complicated and young marketplace oriented government. To get an idea of how Italys culture compares to that of the Unites States, we ran a Hofstede. coupled States ItalyIndividualism9478Power Distance 4148Uncertainty Avoidance 4574Masculinity6268Individualism versus collectivism focuses on the relationship between the individual and his or her fellows. In individualistic societies, the ties between individuals were loose and individual achievement and emancipation were highly valued. Power distance focuses on how a society deals with the accompaniment that people are unequal in physical and in divideectual capabilities. impoverished power distance cultures were found in societies that tried to pla y experience such inequalities as much as possible.Uncertainty turning away measures the limit to which different cultures socialized their members into accepting ambiguous situations and tolerating uncertainty. Members of high uncertainty avoidance cultures placed a premium on billet security, career patterns, seclusion benefits, and so on. Lower uncertainty avoidance cultures were characterized by a greater readiness to take risks and less emotional resistance to change.Masculinity versus muliebrity looks at the relationship between family and work roles. In masculine cultures, the job is as important or more important than the family. After sphere Italy with the United States the only possible problem or threat in relation to cultures that Philips should none is uncertainty avoidance. This means that Italy is not quick to survey new ideas. If Web TV is introduced into Italy, it will take more age for it to become accepted than it did in the United States. SOCIOCUL TURALPENETRATIONThe lucre has just started to make an impact in Italy. A recent study by Eurisko (a very reliable research company) indicates that 1.8 million people relieve oneselfulate they use the Internet. They also found that 1.1% of Italian families (216,000) have an Internet connective at home as compared to 16.7% (40 million) in the USA. The population of Italy is around 57.3 milli... ...Italy. Therefore, start of these main competitors, Toshiba is the main threat but you can never tell what will happen with future generations of a product. The interesting thing slightly these competitors is that they are either licensees of WEB TV. They are also scrambling to find that supreme next generation item that duplicates WEB TV and more. These companies are exhausting to gain market share in the alternate and substitute products. For precedent Philips is a leading manufacturer of digital TV and if they could align with a cable company around an ISP then they will co mpete against their get WEB TV.Philips can compete in Italy. The question is can they do it with Web TV. The answer is no. WEB TV can not operate in conjunction with the specs of European TV. Therefore, they will quest to change the WEB TV and make it work or form a partnership with a new product. This market moves fast and each of these competitors could end up on top, and win the Italian market. They need the on the job(p) combinations of a product that serves the Italian community and serves the new European union.Considering all the available information we give Philips a rating of 7.375 for competitiveness.